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ME310/SUGAR was truly a great opportunity for us to see the design thinking approach in action with one of our project topics. We have conducted one-day workshops in the past but the experience simply wasn't the same as seeing a full project unfold.
Another unexpected benefit was that our employees who interacted with the team as interviewees or guides through the airport were all inspired by the members' positive attitudes. They were all eager to learn from the users so that they can create a better experience, and that attitude reminded us that we do not know how customers feel until you are in their shoes.
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